Notice of Publication for a New Point

Franchise Motor Vehicle Dealer in a County of Less

than 300,000 Population

Pursuant to Section 320.642, Florida Statutes, notice is given that American Honda Motor, Co. Inc., intends to allow the establishment of Boniface-Hiers Cycles, Inc., d/b/a Honda of Melbourne as a dealership for the sale of Honda motorcycles manufactured by Honda (line-make HOND) at 790 South Apollo Boulevard, Melbourne (Brevard County), Florida 32905, on or after July 17, 2011.

The name and address of the dealer operator(s) and principal investor(s) of Boniface-Heirs Cycles, Inc., d/b/a Honda of Melbourne are dealer operator(s): Adolphus J. Hiers, 2820 North Riverside Drive, Indialantic, Florida 32903 and Neil Huhta, 532 Hidden Hollow Road, Merritt Island, Florida 32952 and Geoffrey Bodine, 3672 Joslin Way, Melbourne, Florida 32904; principal investor(s): Adolphus J. Hiers, 2820 North Riverside Drive, Indialantic, Florida 32903 and Neil Huhta, 532 Hidden Hollow Road, Merritt Island, Florida 32952 and Geoffrey Bodine, 3672 Joslin Way, Melbourne, Florida 32904.

The notice indicates intent to establish the new point location in a county of more than 300,000 population, according to the latest population estimates of the University of Florida, Bureau of Economic and Business Research.

Certain dealerships of the same line-make may have standing, pursuant to Section 320.642, Florida Statutes to file a petition or complaint protesting the application.

Written petitions or complaints must be received by the Department of Highway Safety and Motor Vehicles within 30 days of the date of publication of this notice and must be submitted to: Nalini Vinayak, Administrator, Dealer License Section, Department of Highway Safety and Motor Vehicles, Room A-312, MS 65, Neil Kirkman Building, 2900 Apalachee Parkway, Tallahassee, Florida 32399-0635.

A copy of such petition or complaint must also be sent by US Mail to: Ray Blank, American Honda Motor Co. Inc., 1919 Torrance Boulevard, Torrance, California 90501.

If no petitions or complaints are received within 30 days of the date of publication, a final order will be issued by the Department of Highway Safety and Motor Vehicles approving the establishment of the dealership, subject to the applicant’s compliance with the provisions of Chapter 320, Florida Statutes.