Notice of Publication for a New Point

Franchise Motor Vehicle Dealer in a County of More

than 300,000 Population

                Pursuant to Section 320.642, Florida Statutes, Triumph Motorcycles (America) Ltd. (“Triumph”), gives notice of its intent to permit the establishment of Daytona Custom Motorcycles, LLC, d/b/a Daytona Triumph (“Daytona Triumph”) as a dealership for the sale of Triumph motorcycles at 1647 North U.S. Highway 1, Ormond Beach, Volusia County, Florida 32174.

The dealer operator of the proposed dealership is Bruce O. Rossmeyer, 290 North Beach Street, Daytona Beach, FL 32114, and the principal investors are Bruce O. Rossmeyer, 290 North Beach Street, Daytona Beach, FL 32114, Arlen Ness, 6050 Dublin Boulevard, Dublin, CA 94568, and Cory Ness, 6050 Dublin Boulevard, Dublin, CA 94568. Triumph intends to permit the establishment of the proposed dealership on or after May 8, 2006.

The notice indicates intent to permit the addition of a dealership to a location in a county of more than 300,000 population, according to the latest population estimates of the University of Florida, Bureau of Economic and Business Research.

Certain dealerships of the same line-make may have standing, pursuant to Section 320.642, Florida Statutes, to file a petition or complaint protesting the application.

Written petitions or complaints must be received by the Department of Highway Safety and Motor Vehicles within 30 days of the date of publication of this notice and must be submitted to: Mr. Ronald D. Reynolds, Administrator, Dealer License Section, Department of Highway Safety and Motor Vehicles, Room A-312, Neil Kirkman Building, 2900 Apalachee Parkway, Tallahassee, Florida 32399-0635.

A copy of such petition or complaint must also be sent by U.S. Mail to: Gary Busch, Retail Network Manager, Triumph Motorcycles (America), Ltd., 385 Walt Sanders Memorial Drive, Suite 100, Newnan, GA 30265.

If no petitions or complaints are received within 30 days of the date of publication, a final order will be issued by the Department of Highway Safety and Motor Vehicles approving the establishment of the dealership, subject to the applicant’s compliance with the provisions of Chapter 320, Florida Statutes.