Notice of Publication for a New Point

Franchise Motor Vehicle Dealer in a County of More

than 300,000 Population

Pursuant to Section 320.642, Florida Statutes, notice is given that BMW Motorrad USA, a Division of BMW of North America, LLC, intends to allow the establishment of Atlantic Motorcycles, LLC d/b/a BMW Motorcycles of Palm Beach, as a dealership for the sale of motorcycles manufactured by BMW Motorcycles of North America, LLC (BMW) at 12550 South Military Trail, #8, Boynton Beach (Palm Beach County), Florida 33436, on or after November 15, 2009.

The name and address of the dealer operator(s) and principal investor(s) of Atlantic Motorcycles, LLC d/b/a BMW Motorcycles of Palm Beach are dealer operator(s): Eric Mayer, 12550 South Military Trail, #8, Boynton Beach, Florida 33436; principal investor(s): Eric Mayer, 12550 S. Military Trail, #8, Boynton Beach, Florida 33436.

The notice indicates intent to establish the new point location in a county of more than 300,000 population, according to the latest population estimates of the University of Florida, Bureau of Economic and Business Research.

Certain dealerships of the same line-make may have standing, pursuant to Section 320.642, Florida Statutes, to file a petition or complaint protesting the application.

Written petitions or complaints must be received by the Department of Highway Safety and Motor Vehicles within 30 days of the date of publication of this notice and must be submitted to: Nalini Vinayak, Administrator, Dealer License Section, Department of Highway Safety and Motor Vehicles, Room A-312, MS #65, Neil Kirkman Building, 2900 Apalachee Parkway, Tallahassee, Florida 32399-0635.

A copy of such petition or complaint must also be sent by U.S. Mail to: Elizabeth Taschler, BMW of North America, LLC, Post Office Box 1227, Westwood, New Jersey 07677.

If no petitions or complaints are received within 30 days of the date of publication, a final order will be issued by the Department of Highway Safety and Motor Vehicles approving the establishment of the dealership, subject to the applicant’s compliance with the provisions of Chapter 320, Florida Statutes.