Florida Housing Finance Corporation (Florida Housing) is soliciting responses from qualified public relations, media planning and media buying firms to provide public relations and media buying strategies as well as placement for its programs. Specifically, Florida Housing uses public relations plans and/or buys print, broadcast, outdoor and/or online advertising to promote its housing programs and/or other housing-related programs. Qualified firms will be asked to provide public relations planning, media planning and media buying strategies that focus on mainstream and minority media, including Hispanic, African-American and Creole markets, and produce methods of evaluating the effectiveness of the public relations and/or advertising campaigns, in accordance with the terms and conditions set forth in this Request for Qualifications, and any other term and condition in the final contract. Florida Housing Finance Corporation intends to select one or more Offerors to provide the services specified in this Request for Qualifications.

Proposals shall be accepted until 2:00 p.m. (Eastern Time), Friday, January 7, 2011, to the Attention: Sherry Green, Contracts Administrator, Florida Housing Finance Corporation, 227 North Bronough Street, Suite 5000, Tallahassee, Florida 32301-1329. For questions or additional information, please contact: Sherry Green at (850)488-4197 or sherry.green@floridahousing.org. To obtain a copy of the Request for Qualifications, which outlines selection criteria and applicant’s responsibilities, please submit your request to the Attention of Sherry Green, or you can download the Request for Qualifications from the Florida Housing Finance Corporation web site at http://apps.floridahousing.org/StandAlone/FHFC_ECM/AppPage_LegalRFQs.aspx.

Any modifications that occur to the Request for Qualifications will be posted at the web site and may result in an extension of the deadline.