10039226, 69B-215.235 - Florida Administrative Rules, Law, Code, Register

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Florida Department of State and Division of Library and Information Services

Notice: 10039226

Notice of Proposed Rule

Department:

DEPARTMENT OF FINANCIAL SERVICES

Division:

Division of Insurance Agent and Agency Services

Chapter:

AGENTS

Overview

RULE:

69B-215.235

Use of Designations

PURPOSE:

The purpose of the proposed rule development is to extend guidance and set forth standards in the use of professional designations or certifications by licensees engaged in the marketing and sale of insurance products. The proposed rule clarifies that lawful designations must be granted only by recognized organizations that maintain published standards and procedures that assure the ongoing competency and ethical conduct of members or conferees. The proposed rule prohibits any use of self-conferred or baseless designations by licensees engaged in the marketing of insurance products. The proposed rule is designed to protect consumers from deceptive trade practices by licensees who claim, or falsely imply, certain levels of expertise or credentials that could reasonably lead consumers to place unwarranted confidence in the quality, accuracy, or veracity of their statements.

SUMMARY:

The proposed rule provides guidelines and standards regarding the use by licensees of recognized designations in the marketing and sale of insurance products. The proposed rule prohibits licensees from the use of baseless or self-conferred designations in order to protect consumers from deceptive trade practices.

RULEMAKING AUTHORITY:

626.9611(1) FS.

LAW:

626.9541(1)(ff) FS.

PRINT PUBLISH DATE:

6/24/2011 Vol. 37/25

COMMENTS:

From 6/24/2011 To 7/15/2011 (21 Days)
The public comment period for this notice has already expired.

REFERENCE MATERIALS:

No reference(s).

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